CD Skripsi

Pengaruh Green Marketing Mix Terhadap Brand Image Dan Keputusan Pembelian Tupperware Di Kota Pekanbaru

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ABSTRAK
This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SEM) with SmartPLS version 4. The result of the study indicate that Green Marketing Mix has an influence on Brand Image for Tupperware in Pekanbaru City. Green Marketing Mix also influence the Purchase Decision for Tupperware in Pekanbaru City. Brand Image has an influence on the Purchase Decision for Tupperware in Pekanbaru City. Green Marketing Mix influence of the Purchase Decision through Brand Image for Tupperware in Pekanbaru City.
Keywords : Green Marketing Mix, Brand Image, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802113221

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802113221

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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