CD Skripsi

Pelaksanaan Promosi Paket Wisata Pada PT Kian Jaya Gemilang Wisata Tours & Travel Pekanbaru Riau

---

The aim of this research is to find out respondent’s response to implementation of promotion tour package by Gemilang Wisata Tours & Travel, using promotion mix which consist of personal selling, and sales promotion.
This research used Lupiyoadi and Hamdani (2006:74) theory. This theory divides promotion mix into 6 categories: advertising, personal selling, sales promotion, public relation, word of mouth and direct mail.
This research used descriptive method. According to Kriyantono (2006:59) theory, descriptive is used to describe population. Type focus of this research is current attitude (what exist at the moment) and consist of one variable. This research used Ordinal Scale to count data, Likert Scale to find out the range or to measure individua’s attitude of any attitude’s object.
This research identifies two main categories. They are respondent’s response to personal selling, and sales promotion, which done by Gemilang Wisata Tours & Travel. Writer used questioner to find out the answer.
Result of this research is that implementation of promotion tour package is good in personal selling. Meanwhile, for sales promotion, respondent’s were not really sure. This result is summarized from recapitulation and questioners answer. Company to be more creative in doing sales promotion, in deciding option and coupon number/voucher given to the respondent’s.
Keywords: promotion, tour package, respondent’s response to promotion mix (personal selling, and sales promotion)

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 07.113 (0014)

Penerbit

Pekanbaru : Universitas Riau - Fisip - Usaha Perjalanan Wisata., 2013

Deskripsi Fisik

viii, 80 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

-

Klasifikasi

01 07.113 (0014)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar