CD Tesis

Pengaruh Relationship MarketingTerhadap Corporate Image dan Customer Loyalty Pada Panin Bank Kantor Cabang Utama Pekanbaru

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Aidil Putra Helbet, NPM 1110246950, Influence of Relationship Marketing To
Corporate Image and Customer Loyalty in Panin Bank Main Branch Office
Pekanbaru, under the guidance of Zulkarnain and Sri Restuti.
This study aims to gain an understanding of the influence of each dimension
of relationship marketing that consist of trust, commitment, communication, and
conflict handling of the corporate image and customer loyalty. This study uses
primary data and secondary data with a sample 269 people using purposive
sampling method. The technique of collecting data using questionnaires and
interviews, and data were analyzed using SEM methods with Lisrel software.
The results show that trust, commitment, communication and conflict
handling have a positive influence to corporate image while the relationship between
relationship marketing with customer loyalty proves to be only two dimensions which
directly have a positive influence and significant customer loyalty, namely trust and
communication. While the commitment and conflict handling has a negative
influence and not significantly to customer loyalty. And for the corporate image
variable have a positive effect to customer loyalty.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 04 .115 (0089)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Pemasaran., 2015

Deskripsi Fisik

xiv, 71 hlm.: iII.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 04 .115 (0089)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN PEMASARAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

LUBIS/hadriani

Versi lain/terkait

Lampiran Berkas

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