CD Skripsi

Analisis Bauran Pemasaran Smartphone Blackberry Pada Blackberry Center Di Pekanbaru

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The purpose of this study is to determine the influence of marketing mix wich consist of Price , Product , Promotion and Distribution simultaneously and partially on the sale of Blackberry Smartphone Blackberry Center in Pekanbaru . The research using Blackberry Center in Pekanbaru ,perticularly the marketing division as population, analysing method using descriptive and quantitative analysis using multiple linier regresion model with SPSS version 17.00.
The results showed that the marketing mix consisting of price, product promotion and distribution, simultaneously has a positive and significant effect on the volume sales blackberry smartphone. Partially prices has a negative significant effect and the product showed a positive significant effect furthermore promotion and distribution gaved a positive significant effect on the sales af Blackberry Smartphone at Blackberry Center in Pekanbaru.
Keywords : Marketing Mix , Blackberry Smartphone

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.114 (0255)

Penerbit

Pekanbaru : Universitas Riau - FEKON – Manajemen., 2014

Deskripsi Fisik

vi, 74 hlm.; ill.;29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02.114 (0255)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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