CD Skripsi

Analisis Strategi Keunggulan Bersaingdalam Rangka Memenangkan Persaingan Perbankan (studi pada Bank Nagari Cabang Kota Pekanbaru )

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This research was conducted at the main branch of Bank Nagari Pekanbaru. which is located in the street Jenderal Sudirman No. 337 Pekanbaru . This research aims to analyze competitive advantage strategy which is used by the Bank Nagari in effort to face and win the competition in banking business.
The data collection method that author use in this study is interview, and then author process data obtained by using descriptive analysis with qualitative approaching. The subjects of the study are all employees who work on the division of finance and services totaling 6 people. And to strengthen research and interviews, the author also interviewed some of the customers.
The results shows that service differentiation strategic implemented by the Bank Nagari is family oriented, where for reliability, responsiveness, warranty, and empathy can be determined that have already good, while still need more physical evidence and need more improvement.
Keywords: service differentiation, service, banking service

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.115 (0090)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2015

Deskripsi Fisik

vii, 77 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 04.115 (0090)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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