CD Tesis

Analisis Bauran Pemasaran Terhadap Keputusan Dan Kepuasan Orang Tua Siswa Memilih TK Az–Zuhra Kota Pekanbaru

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The aim of study is to investigate direct and indirect effects analysis marketing mix on the decision and satisfaction of students parents to choose Tk Az - Zuhra Pekanbaru. The population are students parents of Tk Az - Zuhra Pekanbaru. The sample consisted of 218 customer who were selected with a proportionate random sampling technique. The variables are product, price, promotion, place, promotion, people, psysical and process as independent variables, decision and satisfaction as dependent. The data were analyzed with Fishbein analysis and path analysis by using SPSS 17 for windows.
The results show that gives product, price, promotion, place, promotion, people, psysical and process gives a positive and no significant impact to decision of students parents. The decisions gives a positive and significant impact to satisfaction of students parents.
Keywords: Marketing Mix, Decision Of Students Parents And Satisfaction Of Students Parents

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 12 .116 (0014)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Pemasaran., 2016

Deskripsi Fisik

xiii, 94 hlm,;ill 53 cm

Bahasa

ISBN/ISSN

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Klasifikasi

10 12 .116 (0014)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN PEMASARAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

lubis

Versi lain/terkait

Lampiran Berkas

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