CD Skripsi

Analisis Tingkat Kepuasan Konsumen Pembeli Rumah Tipe Menengah Di Kota Pekanbaru Berdasarkan Hedonic Price

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This research was conducted in the city of Pekanbaru. Pekanbaru City's economy continues to grow, not triggered by the increasing contributions made by each sector of the economy. The growing economy of Pekanbaru trigger development, be it the construction of public places such as shopping centers, places of worship, hospitals, schools, hotels, and especially housing. The purpose of this study was to determine the selling price determination using hedonic house price on the secondary housing types in Pekanbaru. Basic sampling in this study using Taro Yamane formula it can be seen the number of samples in this study amounted to 91 homeowners in the middle type of housing in the city of Pekanbaru. Data analysis method used is descriptive analysis method. The results of this study is the level of customer satisfaction homebuyers type of medium in Pekanbaru measured by considering the characteristics of the location of that land area, building area, number of bedrooms and number of bathrooms, it can be seen the average respondent's answer amounted to 422.5 (strongly agree), which means consumers are very agreed to consider the characteristics of the location of the level of consumer satisfaction in buying a home, then consider the environmental characteristics that access to health care, the distance to the center of education, and crime rates, it can be seen the average respondent's answer amounted to 407.6 (strongly agree) which means that the respondents strongly agreed to consider the characteristics environment on the level of consumer satisfaction in buying a home and consider the quality of the environment, namely, the level of noise and air quality can be seen an average of 417 respondents (strongly agree) which means that the respondents strongly agreed to consider the quality of the environment on consumer satisfaction in buying a home. This is because consumers want to buy quality housing that he could not satisfy such a cozy residential neighborhood away from the noise, free from air pollution and close to access to health and education center. Keywords: Characteristics Location, Environmental Characteristics, Environmental Quality, Hedonic Price

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 117 (0004)

Penerbit

Pekanbaru : Universitas Riau - Fakultas Ekonomi - Ilmu Ekonomi., 2017

Deskripsi Fisik

xii, 73 hlm.: ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 117 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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