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Efektivitas Komunikasi Dakwah Lembaga Studi Mahasiswa Islam (LSMI) Almadani Melalui Media BLACKBERRY MESSENGER Di Kalangan Mahasiswa Fisip Universitas Riau
The purpose of this research is to understand how Effectivenes of Blackberry Messenger Media as a channel Da’wah Message on institute study of Islamic Student (ALMADANI) among the Fisip Riau University student. With the present disclosure, the development of Da’wah should not be listening to lectures dealing directly with scholars, yet through the message through social media we can easily receive messages of Da’wah every time. One of these Da’wah messages from the media blackberry messenger sent by the Institute for the Study of Islamic Students ALMADANI student UR FISIP. The purpose oh the research is to know effectiveness communication of dakwah on institute study of islamic student (LSMI) ALMADANI through media blackberry messenger among the fisip riau university student
This research metode has built with kuantitatif descriptive metode and the population is FISIP University of Riau students which related and contact with Almadani on blackberry messenger as a responden. Effectiveness media of blackberry messenger as a channel of Da’wah messages using Simple Random Sampling technique from formula calculation Slovin, So this research get 61 respondent. Methods of data collection by field research (field research) by distributing a questionnaire, a questionnaire and a research library data. Data processing techniques used is processing the data with SPSS version 16 (validity and reliability test) and use a Likert scale questionnaire.
Researcher has formulated answered-hypothesis whic reveals the fact that the effectiveness of blackberry messenger media as a channel of LSM AlMADANI Da’wah messages 4.11 the range of 3.4 to 4.2. The figure explains that the effectiveness communication (LSMI) ALMADANI used by media blackberry messenger is effective as a means of dakwah among students FISIP UR. Media effectiveness based on indicators of the receiver, content, media, format, source, timingmenunjukan message delivered ALMADANI contains information that is highly evocative of Islamic knowledge liver, thus making the feeling of being calm. Coupled with the format of writing and the use of image display picture which has its own charm. And each message being delivered include the source of the message is quoted, where the source can be justified.
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