CD Skripsi

Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Hunian Hotel Melati (Non Bintang) Di Kota Pekanbaru

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This study was conducted in Pekanbaru City to consumers who use the services of hotel jasmine.This study aims to determine how the influence of price variables, service quality, location to the level of demand for jasmine hotels in Pekanbaru.
The population in this study amounted to 97 hotels with a sample of 10 hotels and 100 respondents, where respondents were determined using frankel and wallen theory (1993: 92).The data used comes from the primary and secondary data obtained from BPS and Pekanbaru City Tourism Office and the questionnaire. The analytical method used is descriptive analysis. The data obtained will be descripted using Likert scale technique.
From the research results can be seen that in this study, price, service quality, and location are the factors of demand on the residentialjasmine hotel in Pekanbaru city.The three factors variables are in accordance with consumer demand for residential jasmine hotels in Pekanbaru city.
Keywords: hotel request, price, service quality, location.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 117 (0192)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi – Ilmu Ekonomi., 2017

Deskripsi Fisik

ix, 88 hlm.: ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 117 (0192)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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