CD Skripsi

Analisis Sikap Konsumen Pada Atribut Produk Jam Tangan Merek Casio Di Kota Pekanbaru

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This study aims to determine how consumer attitudes on the attributes of Casio brand watch products in Pekanbaru. The population in this study is consumers who have bought and consumed Casio brand watches in Pekanbaru City whose numbers are not known with certainty. Sampling using purposive sampling technique to obtain the number of research samples as much as 108 respondents. Data analysis was done using fishben analysis. From the results of anaisis known that consumer confidence in the attributes of Casio brand watches is quite good. While the evaluation of attribute brand watches casio can be said good. Thus it can be concluded that the attitude of using fishbein analysis concluded that Casio brand watches have been responded positively by consumers. It is expected that manufacturers continue to work on making Casio watches Casio with a more interesting and contemporary so as to attract consumers.
Keywords : Consumer Attitudes, Product Attributes, Watches

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0088)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

ix, 80 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0088)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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