CD Skripsi

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Dan Loyalitas Pelanggan Tissue Merek Nice Di Kota Pekanbaru

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This study aims to analyze the Influence of Product Quality and Price towards Purchase decision and Customer Loyalty of Nice Brand Tissue in Pekanbaru City. In this study consists of four variables: two exogenous variables and two endogenous variables. These variables are Product Quality (X1), Price (X2), Purchase Decision (Y1), and Customer Loyalty (Y2). The population in this research is the user of Nice Brand Tissue in Pekanbaru with 112 samples using purposive sampling technique. Data analysis using Path Analysis with SPSS Version 21. Based on the hypothesis test, the results showed that: 1) The quality of the product has a positive and significant influence on the decision of the purchase of Nice brand tissue in Pekanbaru City, 2) The price has a positive and significant influence on the decision of purchasing Nice Brand Tissue in Pekanbaru,City 3) Purchase decision has a positive and significant influence on customer loyalty of Nice Brand Tissue in Pekanbaru City 4) Product quality has a positive and significant influence on customer loyalty mediated by Purchase decision of Nice Brand Tissue in Pekanbaru,City 5) Price has a positive and significant influence on customer loyalty mediated by buying decision of Nice Brand Tissue in Pekanbaru City. Keywords: Product Quality, Price, Purchase Decision, Customer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0143)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

xiii, 34 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0143)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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