CD Tesis

Analisis Persepsi Manfaat Dan Kemudahan Penggunaan Terhadap Minat Dan Adopsi Internet Banking Pada Pt.Bank Rakyat Indonesia (Persero) Tbk, Cabang Pangkalan Kerinci

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This research aimed to know and analyze the effect of perceived usefulness and easy of use on intention toward usage and adoption of internet banking. The research was conducted quantitatively with causal and descriptive research design. The population in this study was customerbank ofBRI in Pangkalan Kerinci Branch who using internet banking. The amounts of sample are 100 customers by using proportional stratified random sampling method. Data collection techniques used in this research is a survey and observation. Measurement scale used is the Likert scale.
To process the data that has been obtained from the questionnaires and test the hypothesis that use computer tools with SmartPLS and SPSS. These data are then processed by means of test validity, reliability,and Partial Least Square (PLS) technique analysis to hypothesis test.The results showed that perceived usefulnes and easy of use affect significantly positive toward intention but not to adoption. While customer’s intention of usage has a significant and positive affect toward adoption of internet banking.


Keywords : TAM, Intention, Adoption, Internet Banking

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 218 (0121)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2018

Deskripsi Fisik

xiii, 87 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 218 (0121)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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