CD Skripsi

Analisis Struktur Pasar Industri Jasa Perhotelan Di Kota Pekanbaru

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This study aims to determine the market structure of the three-star hospitality service industry in the city of Pekanbaru. The data used are secondary data and primary data. The data used is secondary data obtained from the Culture and Tourism Office of the City of Pekanbaru. Primary data was obtained from questionnaires distributed to 26 respondents who worked in three-star hotels in Pekanbaru City. This study uses descriptive analysis and quantitative analysis methods to analyze market structure in the three-star hospitality industry in the city of Pekanbaru. The methods used in this study are Market Share, Concentration Ratio (CRN) and Harfindhal-Hirschman Index (IHH). Based on the analysis of the research results it can be seen that the three-star hotel service industry in Pekanbaru City has a concentration level of 54.382% and based on the three methods of analysis tools it can be seen that the market structure of the three-star hotel service industry in Pekanbaru City is included in the loose oligopoly market structure. The dominant company dominates the market, namely Furaya Hotel with a share rate (market share) of 18.377%, while the company with the lowest level of market share (Stefani Syariah Hotel) is 0.598%.

Keywords : hotel industry, market share, concentration ratio, harfindhal-hirschman (IHH) index.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0072)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

v, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0072)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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