CD Skripsi
Analisis Distribusi Kelapa Di Kecamatan Tempuling Kabupaten Indragiri Hilir Provinsi Riau Tahun 2017-2019
This research aims to determine the distribution channels of coconuts in the Tempuling Subdistrict of Indragiri Hilir Regency and to know the magnitude of the margin of coconut distribution from farmers to end consumers in Tempuling Subdistrict, Indragiri Hilir Regency.
The study population was all collectors in each village in Tempuling Subdistrict, Indragiri Hilir Regency. In this study the sample was determined using the Snowball Sampling method. This study uses primary data by distributing questionnaires and interviews with informants. The analytical method used is descriptive analysis of the distribution analysis and distribution margin analysis.
The results of this study are: (1) There is only one marketing channel in the subdistrict of Tempuling, Indragiri Hilir Regency. Marketing channels: Farmers - Collectors of Sub-District Levels - Industry or traders, (2) The marketing distribution chain is not too long because the collectors have their own market targets, (3) The highest margin of coconut distribution is in Karya Tunas Jaya village with margins for coconuts with good quality of Rp.360 / kg and for a bad quality coconut is Rp.500 / kg. Whereas the lowest marketing margin is found in Pangkalan Tujuh Village with a margin of good quality coconut amounting to Rp.260 / kg and for a bad quality coconut Rp.200 / kg.
Keywords: Distribution, Distribution Margin, Distribution Channels, Coconut
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