CD Skripsi

Analisis Permintaan Industri Makanan Brownies Di Kota Pekanbaru

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This study aims to analyze demand for brownies food industry in Pekanbaru City. The Population in this study all residents in Pekanbaru City and samples of 100 respondent, technic of taking sample are used accindental sampling determinate by formula slovin. The data used are secondary data and primary data obtained from BPS, Industry and Trade Office of Pekanbaru City and questionnaires. The method used is descriptive analysis by using Likert scale using continuum line to classify the measured variable in order to avoid errors in determining the result data.The results of this study indicate that the variable price of good itself, other goods price variables, variables tastes, location variables, seasonal variable, promotion variables are demand factors of brownies in Pekanbaru City. The price variable of the goods it self,variables of taste, location, season that is in accordance with costumer demand will be the brownies food industry in Pekanbaru City.While the variables other goods price and promotion are quite appropriate with the costumer demand for brownies food industry Pekanbaru City. To the brownies food entrepreneurs in order to maintain the price, increase the variety of flavors and packaging and expend the promotion. The brownies food businessman is expected to be able to maintain price, in creasethe variety of flavors, and packaging and expand promotion so that the number of requests continues to increase
Keywords: Demand, The Price It Self, Taste, Promotion, Season, Location, Price Of Other Goods

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0136)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0136)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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