CD Tesis

Pengaruh Kesadaran, Norma Subyektif Dan Kepercayaan Terhadap Intensi Menggunakan Produk Asuransi Syariah Dengan Pengetahuan Sebagai Variabel Moderasi Di Kota Pekanbaru

---

Indonesia is a country with the largest Muslim population in the world, but in reality the Sharia insurance industry is still far behind compared to the conventional insurance industry. Therefore, it is necessary to know what factors can increase people's intention towards Sharia insurance.
The study conducted in Pekanbaru and aimed to know the effect of awareness, subjective norm, and trust moderated by knowledge towards intention of shariah insurance.
Population are citizen of Muslim Pekanbaru who has ever heard, read and known about shariah insurance product. Samples taken by purposive sampling that consists of 166 respondents. Variables used are awareness, subjective norm and trust as exogeneous, knowledge as moderating and intention as endogeneous variable. Data analyzed by using descriptive and SEM-PLS assisted by WarpPLS 6.0.
The study reveals that subjective norm and trust have positive and significant effect towards intention, while awareness has no significant effect. The role of moderating effect of knowledge only occurs signicantly and negatively for the effect of awareness towards intention, but it doesn’t work for the subjective norm and trust.

Keywords : Awareness, Subjective Norm, Trust, Knowledge and Intention

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

10 03. 219 (0104)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2019

Deskripsi Fisik

xiv, 126 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

10 03. 219 (0104)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar