CD Skripsi

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Konsumen Di Restoran Seafood Kang Bewok Kota Pekanbaru

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This study was conducted in September 2019 at Seafood Kang Bewok which addressed at Jalan Taskurun Pekanbaru City. This study was aimed to find out the type of seafood products and sales turnover, the application of the marketing mix on seafood products, and analyze the effect of the marketing mix on consumers purchasing decisions at Seafood Kang Bewok Pekanbaru. The method used in this research is a survey method and analyzed using analysis multiple linear regression with SPSS 23. The number of respondents in this study is 100 people. The results of this research indicate that all marketing mix variables (product, price, promotion, location, people, physical evidence, and process) have a significant effect partially and simultaneously on consumer purchasing decisions at Seafood Kang Bewok Pekanbaru.
Keywords : marketing mix, consumer purchasing decisions, Seafood Kang Bewok

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0017)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

xi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0017)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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