CD Tesis

Pengaruh Bauran Pemasaran Terhadap Kepuasan Masyarakat Dalam Mengkonsumsi Mie Sagu Dan Sampolet

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This study aims to analyze 1) The effect of the marketing mix on public satisfaction in consuming sago noodles and sampolet, 2) The level of community satisfaction in consuming sago noodles and sampolet. The research method used was survey and interview methods. Determination of the research sample respondents was carried out by purposive sampling, namely people who consume sago noodles and sampolet. The analysis used is multiple linear regression analysis and correlation test. The results showed that: 1) The level of community satisfaction in consuming sago noodles and sampolet is good, but still needs to be improved. 2) there is an effect of the marketing mix (product, price, promotion, and distribution) on public satisfaction in consuming sago noodles and sampolet, 3) there is a relationship between the marketing mix (product, price, promotion, and distribution) on public satisfaction in consuming sago noodles and sampolet, 4) there are differences in the marketing mix (product, price, promotion, and distribution) and public satisfaction in consuming sago and sampolet noodle products. Based on the results of this study, the producers of sago noodle and sampolet products must really pay attention to the quality of the product, price competition, the promotion used, and also the distribution of these products.
Keywords: Product, Price, Promotion, Distribution, Community Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 08. 220 (0008)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Agribisnis., 2020

Deskripsi Fisik

xiv, 181 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 08. 220 (0008)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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