CD Skripsi

Analisis Rantai Pasok Jeruk Siam (Citrus Nobilis Lour.) Di Kecamatan Ujung Batu Kabupaten Rokan Hulu

---

ABSTRACT
Supply chain is an activity or cooperation network for the procurement of
goods or services that collaborates and is interrelated with one another to make
and distribute goods or services. Distribution channels which are important in the
supply chain, which involve moving goods from one place to another in an
effective and efficient manner. This study aims to analyze the supply chain of siam
oranges, to analyze the efficiency of marketing of siam oranges and to analyze the
added value generated from the processing of siam oranges. The sampling method
of siam citrus farmers in this study used a purposive sampling method with the
selected criteria being the tangerine farmers who had already produced plants as
many as 40 farmers. Sampling from traders to end consumers using themethod
snowball Sampling was 71 traders, while the samples for processing Siam
oranges were 4 people. Qualitative and quantitative data analysis. Qualitative
analysis to describe the mechanism and flow of the supply chain of tangerines in
Ujung Batu District. Meanwhile, quantitative analysis was used to analyze the
efficiency of marketing siam oranges in Ujung Batu District. The results showed
that there were six actors in the supply chain of Siam oranges in Ujung Batu
Subdistrict, namely: farmers, collectors, retailers, outside retailers, outside
retailers and consumers. The efficient marketing channel for chayote is channel
II, because channel II has the lowest margin and thevalue farmer share highest.
However, some farmers still choose to sell their siam orange harvest to channels
III and IV. This is because the absorption of chayote in channel III and IV traders
is greater than that of retail traders in channel II. The added value generated
from the processing of chayote into squeezed orange juice is 65.49%.
Keywords: Supply Chain, Marketing and Value Added

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

06 02. 121 (0002)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

06 02. 121 (0002)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

AGRIBISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar