CD Skripsi

Analisis Sikap Konsumen Terhadap Beras Impor Di Pekanbaru

---

ABSTRACT
This research aims to analyze the determining attributes of consumer
attitudes in consuming Import Rice. Knowing the implications for the
development of imported rice marketing. Imported Rice is a relatively new
business entering the Indonesian market, especially pekanbaru city, so it is
necessary to carry out a good strategy to maintain its business. The strategy for
distributors is through a market-oriented marketing understanding that requires a
good understanding of consumer attitudes. This study used accidental sampling
method with 36 respondents and purposive sampling for expert or key person as
many as 18 respondents. Data was analyzed using prospective analysis. The
results showed the determining attributes of consumer attitudes in consuming and
buying imported rice based on quadrant I Prospective analysis consisting of
attributes of taste which are not pulen, cream coloured, discount, medium, type of
Beras Kita, plain, price and premium that has a strong influence on consumer
attitudes and has a dependence between attributes is low. The implications of
marketing development are based on quadrant III which consists of attributes of
packaging size of 5 kg, packaging size of 10 kg, number of broken granules,
cleanliness of no grain. which has a low influence on consumer attitudes and
dependence between high attributes so that it becomes output in the system, this
applies as a consideration for the producers what should be improved and
improved for the development of marketing Rice Imports.
Keywords : Consumer Attitudes, Import Rice, Prospective Analysis

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

06 02. 120 (0036)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian - Agribisnis., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

06 02. 120 (0036)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

AGRIBISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar