CD Skripsi
Kepuasan Petani Terhadap Pilihan Lembaga Pemasaran Karet Di Kabupaten Kuantan Singingi
ABSTRACT The purpose of this study is (1) Describing the characteristics of farmers who do marketing both conventional and auction system in Kuantan Singingi Regency. (2) Analyzing the level of satisfaction of farmers to the choice of marketing institutions either auction system or conventional in Kuantan Singingi Regency. (3). Analyzing the characteristic relationship of farmers to satisfaction in each choice of rubber marketing institutions both auction and conventional in Kuantan Singingi.The research method is a survey method with a sample number of farmers auction as many as 50 people, while conventional farmers as many as 45 people. Determination of farmer respondents using Simple Random Sampling technique. Data analysis uses descriptive analysis to identify farmer characteristics, CSI and IPA to determine farmer satisfaction levels, and Rank Spearman correlation analysis to determine characteristic relationship to farmer satisfaction in each of its rubber marketing agency choices. The results showed the characteristics of farmers have been categorized as good, the level of satisfaction of farmers auctions and conventional are already in the category of very satisfied, and there is no characteristic relationship to the satisfaction of farmers on the choice of rubber marketing institutions.
Keywords: rubber farmers, auctions, and conventional
Tidak tersedia versi lain