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Trategi Pemasaran Karet (Hevea Brasiliensis ) Di Kecamatan Kampa Kabupaten Kampar

ABSTRACT
Rubber is one of the leading and strategic plantation commodity, its role is quite large in encouraging the people's economy. The effective rubber marketing is the hope of farmers, so that farmers get a good rubber marketing strategy. This research aims to identify the internal and external factors of rubber marketing, and formulate recommendations for rubber marketing strategies in Kampa District, Kampar Regency. This research used survey, observation, and interview methods with sampling technique using snowball sampling, and the number of respondents is 27 people. SWOT analysis was used to develop a rubber marketing strategy and the discussion is presented in a qualitative descriptive manner into opportunities and threats. The results of the analysis of the rubber marketing strategy are; Rubber marketing to factories is carried out through the Joint Business Group and the requirements for joining the Joint Business Group must not burden the members as stipulated in the AD/ART of KUB; The Joint Business Group cooperates with BUMDes to strengthen capital and build rubber storage warehouses; The Joint Business Group evaluates the rubber factory's assessment of the rubber sold and the farmers improve the quality of the rubber according to the standards that have been set; The government helps rubber farmers to make an MoU on rubber marketing with rubber factories.
Kata Kunci: Rubber, SWOT Analysis, Marketting Strategy

Ketersediaan
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Perpustakaan Universitas Riau 06 02. 121 (0019)
06 02. 121 (0019)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
06 02. 121 (0019)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnsis.,
Deskripsi Fisik
xii, 29 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
06 02. 121 (0019)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
AGRIBISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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