CD Skripsi

Efektivitas Komunikasi Opinion Leader Pada Kelompok Tani Padi Di Desa Mentayan Kecamatan Bantan Kabupaten Bengkalis

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ABSTRACT
Mentayan Village is a village that focuses on developing lowland rice farming with an area of 220 Ha. Therefore, it is necessary to develop farmer resources to increase the knowledge and ability of farmers in rice farming activities. This research is motivated by the existence of actors who help farmers in rice farming activities in Mentayan Village. They are commonly called opinion leaders, namely those who play a role in developing rice farming apart from extension workers because they have better knowledge and skills than farmers. Communication by opinion leaders in helping farmers will be successful if the communication is effective. The objectives of the study were 1) to describe the communication elements of communication opinion leaders', 2) to determine the characteristics of farmers and the characteristics of opinion leaders, 3) to identify the role of opinion leaders and 4) to analyze the effectiveness of communication by opinion leaders to rice farmers. The research used survey and interview methods. The sample of farmers was taken using the method proportional random sampling as many as 84 respondents, while opinion leaders with snowball sampling, there were two namely the JA actor and the ES actor. The results showed that communication elements in Mentayan Village were communicators, namely opinion leaders, messages about paddy rice farming, media, namely direct (lectures and discussions) and indirectly (sms, telephone and WhatsApp), communicants were rice farmers in Mentayan Village, the influence of which was the existence of changes in knowledge (cognitive), feelings and attitudes (affective) as well as behavior and actions (conative), feedback in the form of positive attitudes and the environment, namely the physical environment, the psychological environment, and the time dimension. The characteristics of farmers and opinion leaders are seen from internal characteristics and external characteristics. The role of opinion leaders in Mentayan Village in this study is in the role category with average score 3.83. The Role opinion leader highest in information filter is very important with average score is 4.42 and the role opinion leader is still less implemented in the initiative taker with a fairly role wiyh average score 3.26. The effectiveness of communication opinion leader in the group is in the very effective category with an average score of 4.36. The effectiveness of interpersonal communication opinion leader in the very effective category with an average score of 4.31.
Keywords: opinion leader, communication, effectiveness, role

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0020)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnsis., 2021

Deskripsi Fisik

ix, 232 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0020)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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