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Analisis Penilaian Terhadap Atribut Video Penyuluhan Komoditas Jeruk Di Desa Kuok Kecamatan Kuok Kabupaten Kampar

ABSTRACT
Video is one of the media that can be used in counseling. The purpose of this study, among other was to identify the level of preference for farmers to 10 types of extensiom videos for citrus commodities, identify and analyze the attractiveness of extension videos, and analyzing the effectiveness of improving science before and after watching the video. The research was conducted in Kuok Village and the samples used in this study were 100 beginner and advanced farmers and 12 experts in the field of multimedia, extension, and communication. This research is a social experiment research by assessing 10 videos about citrus cultivation. The sensory analysis conducted was the hedonic test and descriptive test. Cluster analysis (AHC) from the hedonic test and PCA analysis from the descriptive test were then analyzed using the preference mapping technique. The effectiveness of increasing knowledge using paired sample t-test to see significant changes in the addition of knowledge. The results showed that the analysis of sensory data sourced from the panelists positioned the serial number 6 video into an extension video for citrus commodities with the highest level of preference is 89% with an average cluster rating of 6.22 (really likes) and has the characteristics of the story, transition, audio, narrative, dialogue, mobile media, movie, visual, layout design, and color attributes. For the effectiveness of improving science, all videos have highest significant change namely video 4 with an average value of 23.80.
Keywords: favorite, video attributes, increase in knowledge, educational video, preference mapping

Ketersediaan
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Perpustakaan Universitas Riau 06 02. 121 (0022)
06 02. 121 (0022)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
06 02. 121 (0022)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnsis.,
Deskripsi Fisik
ix, 79 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
06 02. 121 (0022)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
AGRIBISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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