CD Skripsi
Analisis Pemasaran Karet Di Kecamatan Batang Cenaku Kabupaten Indragiri
ABSTRACT
Batang Cenaku District is one of the sub-districts with the largest rubber plantation area and also the center for rubber production in Indragiri Hulu Regency. Smallholder rubber marketing in Batang Cenaku District is carried out by collecting traders and large traders so that the farmers get low or less profitable income. The purpose of this research is to identify rubber marketing channels, analyze the structure of the rubber market, analyze the behavior of the rubber market, and analyze the market appearance in Batang Cenaku District, Indragiri Hulu Regency. The results show that the rubber marketing in Batang Cenaku District has one type of marketing channel consisting of farmers, collectors and wholesalers, and rubber factories. The market structure in Batang Cenaku sub-district leads to an oligopoly market for the collector trader level with a concentration ratio value (Cr4) of 37.84% and a herfindahl index value of 0.09 (0
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