CD Skripsi
Analisis Jaringan Komunikasi Petani Dalam Agribisnis Kopi Arabika Di Nagori Hinalang Kecamatan Purba Kabupaten Simalungun
ABSTRACT
Communication networks are important in order to encourage coffee agribusiness activities, farmers need adequate information and reliable sources of information to achieve their goals. To meet the information needs, farmers build communication networks between farmers and their actors. This study aims to describe the sociogram of the communication network of coffee farmers, analyze the communication network at the individual level, examine the level of power and importance of the communicating actors, and analyze the relationship between the characteristics of farmers and the communication network. This research was conducted in Nagori Hinalang, Purba District, Simalungun Regency. The sampling technique used is purposive sampling with certain considerations, namely the sample taken is an active farmer group, by taking two village officials to provide key information about active farmer groups. The total sample obtained is as many as 46 farmers. The results obtained are the dominant network pattern of the wheel pattern and the results obtained at the level of strength and level of importance are that there are 14 actors involved in the four quadrants formed. Based on the results of the correlation test, it is shown that the characteristics of coffee farmers related to the communication network are age, education level, land area and cosmopolitan.
Keywords: Communication Networks, Actor, Coffee Farmer
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