CD Skripsi

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Produk Shampoo Clear Di Pekanbaru

---

This study aims to determine how the influence of the Marketing Mix on Purchasing Decisions and consumer satisfaction of Clear Shampoo products in Pekanbaru. The population in this study is Pekanbaru city residents who use shampoo clear whose number aren’t known with certainly. The sample size of this research is 110 respondent using accidental sampling. Analysis of the data used is path analysis (path analysis) which is processed with SPSS version 21.
The results showed that 1) Marketing Mix had a positive and significant effect on purchasing decisions, 2) Marketing Mix had a positive and significant effect on consumer satisfaction through purchasing decisions, and 3) Purchasing Decisions had a positive and significant effect on Consumer Satisfaction. The better the Marketing Mix will increase the Purchase Decision, the better the Marketing Mix towards Consumer Satisfaction which through Purchasing Decisions will increase, whereas the better the Purchasing Decision will increase Consumer Satisfaction.
Keywords: Marketing Mix, Purchasing Decisions and Satisfaction
Consumer

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 02. 121 (0056)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 02. 121 (0056)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar