CD Skripsi

Pengaruh Perilaku Komunikasi Terhadap Konvergensi Komunikasi Peningkatan Kapasitas Petani Hortikultura Di Kota Pekanbaru

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ABSTRACT
The use of communication’s media and the factors of communication behavior by farmers should be known in term of understanding the accessibility of appropriately information in enhancing farmers' self-capacity. Therefore, this study aims: (1) Describing the elements of communication, communication behavior, and communication convergence to increase the capacity of horticultural farmers in Pekanbaru City. (2) Analyzing the factors that influence the communication behavior of horticultural farmers. (3) Analyzing the effect of communication behavior on communication convergence in term of enhancing the capacity of horticultural farmers. The data were collected through interviews to 161 respondents of horticultural farmers who are members of farmer groups in the Sub-Districts of Marpoyan Damai and Sub-Districts of Tampan. Data analysis was carried out by descriptive analysis and Structural Equation Modelling by using Software Lisrel. The results show the factors that influence communication behavior significantly and positively by external characteristics and communication media. In addition, communication behavior has a significant and positive effect on communication convergence in term of enhancing the capacity of horticultural farmers.
Keywords: convergence, communication behavior, capacity building

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0029)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

v, 107 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0029)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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