Image of Analisis Usaha Dan Strategi Pengembangan Agroindustri Keripik Pisang Pada Masa Pandemi Covid-19 Di Kelurahan Sekip Hulu Kecamatan Rengat (Studi Kasus Chipbanana)
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Analisis Usaha Dan Strategi Pengembangan Agroindustri Keripik Pisang Pada Masa Pandemi Covid-19 Di Kelurahan Sekip Hulu Kecamatan Rengat (Studi Kasus Chipbanana)

ABSTRACT
This research aims to study the banana chips business Chipbanana in Sekip
Hulu Village, Rengat District, in production, processing, technological,
marketing, and institutional aspects before and during the Covid-19 pandemic,
and to develop appropriate development strategies for the business. The
methodology was used as the research method. Analyze the aspects and weighting
of the SWOT component based on the results of expert interviews with one
business owner, one person from Dinas Perindustrian dan Perdagangan Indragiri
Hulu, the industry sector, and one person from Dinas Koperasi dan UMKM,
UMKM development and marketing sector. Chipbanana's agroindustry production
process still relies on manual labor. During the pandemic, family workers carry
out the production process (TKDK). There are three strategic priorities based on
the SWOT and AHP analysis: (1) increase promotion by hiring a social media
administrator; (2) product diversification; and (3) adopting processing machine
technology.
Keywords: AHP, chipbanana, development strategy, SWOT

Ketersediaan
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Perpustakaan Universitas Riau 06 02. 121 (0064)
06 02. 121 (0064)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
06 02. 121 (0064)
Penerbit
Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis.,
Deskripsi Fisik
x, 66 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
06 02. 121 (0064)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
AGRIBISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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