CD Skripsi

Representasi Pesan Dakwah Melalui Kartun Di Akun Instagram @Hijabalila

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Phenomenon of social media Instagram as a medium for disseminating
information, has a great response as the target recipient of information. A variety of
information disseminated by social media Instagram, one of which is the message of
da'wah. The message of da'wah spread by the hijab alila instagram account is through
the promotion and dissemination of information about da'wah in the form of cartoon
illustrations. Alila's hijab account uses representationsthe inform of cartoon images as
da'wah content on her Instagram. One cartoon image can represent thousands of
meanings received by the reader. The purpose of this study was to determine the
meaning of denotation, connotation and myth representation of da'wah messages
through cartoons on the hijab alila instagram account. By using the theory of Roland
Barthes' Semiotics Analysis and obtained the meaning contained in the propaganda
cartoon image.
The research method used by the researcher is a qualitative research method
with a descriptive approach. To analyze the data, the researcher used Roland Barthes
Semiotic Analysis by examining 5 units of analysis. In the two-stage signification idea
model (two orders of signification), namely denotation and connotation. The
connotation is identical to the ideological operation which is known as myth. Analyzing
each unit of analysis, namely propaganda cartoon images from February, July, and
September 2020. The images are propaganda cartoon images that have the likes most.
Data collection techniques in this study were research techniques, interviews and
documentation.
The results of this study based on Roland Barthes' Semiotics analysis on the
illustration of the hijabalila Islamic da'wah cartoon image showing three components of
meaning. First, the meaning of denotation in making the da'wah cartoon, the illustrator
team draws according to the provisions without violating the rules of law in Islam.
Second, the connotations are described using design an attractivewith a selection of
colors, fonts,illustrations and themes more hits and has a message that can be a
concern in thecommunity.And thirdly, the meaning of myth is to give a da'wah message
that has a positive response effect, in this case followers activecan see the truth of the
message conveyed in accordance with the Qur'an and Hadith.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0103)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

ix,100 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0103)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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