CD Skripsi

Analisis Sikap Konsumen Terhadap Produk Minuman Thai Tea Di Kota Pekanbaru

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ABSTRACT
This study aims to analyze the attributes that determine consumer attitudes in
consuming Thai tea drinks. Knowing the implications for the development of
marketing Thai tea drinks. Drink Thai tea is a modern retail business that is relatively
new to enter the Indonesian market, especially Pekanbaru City, so it is necessary to
carry out a good strategy to maintain its business. The right strategy for modern retail
outlets is through a market-oriented understanding of marketing which requires a
good understanding of consumer attitudes. This study usedmethod accidental
sampling with 50 respondents and purposive sampling for the expert or key person as
many as 5 respondents. Data were analyzed using descriptive analysis and
prospective analysis. The results showed that the determinants of consumer attitudes
in consuming Thai tea drinks were based on quadrant I of prospective analysis
consisting of attributes, variations in taste and employee knowledge of the menu
which had a strong influence on consumer attitudes and had low dependence between
attributes. The implication of marketing development is based on quadrant III which
consists of parking attributes, the responsiveness of decoration and location
employees which have a low influence on consumer attitudes and high dependence
between attributes so that they become outputs in the system, this acts as a
consideration for the producer what should be improved and addressed for Thai tea
drinks marketing development.
Keywords: consumer attitudes, Thai tea, prospective analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0071)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0071)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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