CD Skripsi
Komunikasi Pariwisata Dinas Pendidikan Dan Kebudayaan Dalam Mempromosikan Museum Tuanku Imam Bonjol Sebagai Destinasi Wisata Sejarah Di Kabupaten Pasaman
Tuanku Imam Bonjol Museum is one of the places visited by many tourists because it
has good and strong potential and attraction to attract tourists so that this historical tourist
attraction is prioritized in its development and as a mainstay of tourist attraction in Pasaman
Regency. So the author is interested in conducting a research entitled "Tourism
Communications Education and Culture Departement in Promoting the Tuanku Imam Bonjol
Museum as a Historical Tourism Destination in Pasaman Regency."
This study uses a qualitative descriptive type of research. The research subjects here
consist of seven people, where the subject is directly related to promoting the Tuanku Imam
Bonjol Museum. This study uses data collection techniques through interviews, observation
and documentation. Researchers use data analysis methods Miles & Huberman analysis
consists of three streams of activities that occur simultaneously, namely: data reduction, data
presentation, conclusion drawing/verification. To achieve the validity of the data in this
study, the authors used extension of participation and triangulation.
The results showed that, the first source was the Department of Education and Culture
of Pasaman Regency. And second, the message contains persuasive, informative and
educational. The three channels (Media) are print media and the use of Facebook as social
media. The four receivers are targeting elementary-high school students and are open to the
general public of Pasaman and from outside Pasaman. Fifth, we can see the obstacles in
promoting the Tuanku Imam Bonjol museum, only the development of the use of social media
in promoting and the wider spread of the Covid-19 virus.
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