CD Skripsi

Analisis Kepuasan Konsumen Berbelanja Buah Di Pasar Modern Saat Pandemi Covid-19 Di Kota Pekanbaru (Studi Kasus Jumbo Mart Delima)

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ABSTRACT
This research aims to identify the characteristics and analyze consumer
satisfaction in shopping for fruit in modern markets during the Covid-19
pandemic. This research was conducted at the modern market of Jumbo Mart
Delima in Delima Village, Tampan District, Pekanbaru city with a survey method
in June - July 2021. The selected respondents were consumers who came to shop
for fruit at Jumbo Mart Delima with purposive sampling method where the
number of samples was 50 respondents. The data analysis method used is the
Customer Satisfaction Index (CSI) method to determine the level of customer
satisfaction and the Importance Performance Analysis (IPA) method to identify
the level of importance attribute and priority improvements that must be made by
Jumbo Mart Delima. The results showed that the CSI value was 85.85%, which
means that consumers are very satisfied with the performance of Jumbo Mart
Delima. The highest CSI value is in the aspect of cost and convenience of
89.91%. Based on the IPA method, there are 1 variable in quadrant I (main
priority), 5 variables in quadrant II (maintain achievement), and 1 variable in
quadrant III (low priority). The IPA results on attributes are known to have no
attributes in quadrant I (priority), there are 16 attributes in quadrant II (maintain
achievement), 8 attributes in quadrant III (low priority), and 3 attributes in
quadrant IV (excessive).
Keywords: Fresh fruit, modern ritel, Pandemic Covid-19, CSI, IPA

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 122 (0010)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2022

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 122 (0010)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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