CD Skripsi

Analisis Pemasaran Kelapa Dalam (Cocos Nucifera) Di Kecamatan V Koto Kampung Dalam Kabupaten Padang Pariaman

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ABSTRACT
This study aims to determine the form of marketing channels, marketing margins,
costs, profits, efficiency and farmer share in each marketing channel. This research
was conducted in District V Koto Kampung Dalam, Padang Pariaman Regency.
Taking as many as 30 farmer respondents, four collectors, six inter-regional traders
and 11 retailers. The results showed that there are four marketing channels, the largest
total marketing margin of all existing marketing channels is in marketing channel II,
which is Rp. 4200/grain for grade A coconut and Rp. 2800/grain for grade B coconut.
The largest total marketing cost is in marketing channel II, which is Rp.
1183.32/item. The biggest total marketing profit is in marketing channel I, which is
Rp. 4923.8/grain for grade A coconut and Rp. 2923.8/grain for Grade B coconut. The
most efficient marketing channel is marketing channel III with an efficiency value of
17,9% for grade A coconut and 25.58% for grade B coconut. The highest farmer
share value is in Channel III, which is 37.6%/grain for grade A coconut. While the
highest farmer share value is for grade B coconut, which is 40%/grain. items
contained in the IV marketing channel.
Keyword : Coconut, Marketing Channel, Margin, Cost, Profit, Efficiency and Farmer
Share

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 122 (0011)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2022

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 122 (0011)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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