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Pengaruh Potongan Harga Dan E-Wom Terhadap Brand Image Dan Keputusan Pembelia…
ABSTRACT Coffee is one of Indonesia's leading commodities, showing an upward trend in consumption every year. This has triggered competition in the coffee industry, especially in the city of Pekanbaru. One of the major players is Point Coffee, which is available in many Indomaret outlets. Strategies such as price discounts and Electronic Word of Mouth (E-WOM) are used to strengthen brand i…
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Peta Persepsi Konsumen Pada Toko Oleh-Oleh Di Kota Pekanbaru
AGUNG PRASTIYO This study aims to analyze the consumer perception map of various store image indicators in souvenir shops in the city of Pekanbaru, especially for consumers who have shopped at three souvenir shops which are the object of this research in an effort to understand the dynamics of competition in the souvenir shop market. This research uses a quantitative approach with descript…
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- 2002134866
Pengaruh Content Marketing Dan Influencer Terhadap Minat Beli Dan Keputusan P…
SUMMARY FEBRY LESTYA DEWI, Student ID: 2210247974, The Influence of Content Marketing and Influencers on Purchase Intention and Purchase Decisions for Jiniso Fashion Brand Products on Instagram. Supervised by Zulkarnain and Lailan Tawila Berampu. The development of information technology is increasingly rapid. The existence of social media and e-commerce has made business actors start to aban…
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Pengaruh Kompetensi Dan Self-Efficacy Terhadap Karir Guru Penggerak Kabupaten…
ABSTRACT This study aims to analyze the effect of Competence and Self-Efficacy on the Career of Teacher Movers in Toba Regency, with Organizational Culture as an Intervening Variable. This research was conducted at the Education Office of Region VIII of North Sumatra Province and Education, Youth and Sports Office of Toba Regency. The population in this study consists of 49 Teacher Movers …
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Pengaruh Kualitas Produk Dan Social Media Marketing Terhadap Keputusan Pembel…
ABSTRACT This study was conducted with the aim of knowing the effect of Product Quality and Social Media Marketing on Purchasing Decisions through Consumer Trust in IM Perfume Products in Pekanbaru City. The population in this study were people in Pekanbaru City who had shopped for IM Perfume products. Taking sampling in this study was carried out using purposive sampling technique using …
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Pengaruh Profitabilitas, Likuiditas Dan Struktur Modal Terhadap Nilai Perusah…
ABSTRACT This research aims to determine the influence of profitability (Gross Profit Margin, Net Profit Margin, and Return on Equity), Liquidity (Current Ratio and Cash Ratio), and Capital Structure (Debt to Equity Ratio) on Company Value with Company Size as a moderating variable in Basic Materials Sector companies listed on the Indonesia Stock Exchange in 2019-2023. The sample in this s…
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- 2102110414
Pengaruh Program Wirausaha Merdeka (Wmk), Motivasi Dan Minat Berwirausaha Ter…
ABSTRACT This research aims to analyze the influence of the Independent Entrepreneurship Program (WMK), motivation and interest in entrepreneurship on student entrepreneurship skills in Riau Province. This research was conducted at the Center for Career and Entrepreneurship Development (P2K2) at Riau University. The population in this study were students who took part in the independent e…
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Pengaruh Supply Chain Management Dan Implementasi Manajeman Mutu Terhadap Pen…
ABSTRACT This research was conducted at a coffee shop franchise operating in Pekanbaru City. The purpose of this study was to determine the effect of supply chain management (SCM) and quality management on the effect of competitiveness level. The population and samples of this study were 30 coffee shop franchise outlets in Pekanbaru City. In this study, there are two variables studied, nam…
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- 1802124991
Pengaruh Social Media Marketing Tiktok, Kualitas Produk, Dan Persepsi Harga T…
ABSTRACT This study aims to analyze the Influence of Social Media Marketing Tiktok, Product Quality, and Price Perception on Purchase Decisions for Flash Sale of Avoskin Serum Products in Pekanbaru. The research method used is quantitative involving 150 respondents, who are consumers of Avoskin serum products in Pekanbaru City who have made online purchases through the TikTok platform during t…
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- 2002112967
Pengaruh Green Marketing Dan Gamification Terhadap Purchase Decision Dengan B…
ABSTRACT This study seeks to examine the influence of Green Marketing and Gamification on Purchase Decision with Brand Image as a moderating variable among Fore Coffee consumers in Pekanbaru. The research employed a quantitative approach using a survey method, with data collected from 140 respondents who had previously purchased Fore Coffee products. Data were analyzed using Structural Equatio…
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- 2102126075
Pengaruh Green Marketing Mix Terhadap Brand Image Dan Keputusan Pembelian Tup…
ABSTRAK This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SE…
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Pengaruh Pengalaman Magang, Keterampilan Komunikasi, Dan Minat Kerja Terhadap…
ABSTRACT This study aims to determine the effect of internship experience, communication skills, and job interest on the work readiness of Management students class of 2021, Faculty of Economics and Business, Riau University. Using a quantitative approach with purposive sampling technique, 166 respondents participated through questionnaires. The results showed that partially, communication ski…
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Pengaruh Kualitas Pelayanan, Harga Dan Store Atmosphere Terhadap Keputusan Pe…
ABSTRACT This study aims to examine and analyze the influence of service quality, price, and store atmosphere on purchase decisions at Sekarsa Coffee & Space Pekanbaru. Data were collected from 384 respondents and analyzed using SEMPLS version 3. The results indicate that both service quality and price have a significant positive effect on purchase decisions. Store atmosphere emerges as th…
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- 2002111483
Pengaruh Kepemimpinan, Lingkungan Kerja Dan Kepuasan Kerja Terhadap Kinerja P…
ABSTRACT This study to examine the effect of Leadership, Work Environment, and Job Satisfaction on the Performance of Non-Civil Servant Nurses at Madani Regional Hospital Pekanbaru." The research consists of four variables: Leadership (X1), Work Environment (X2), Job Satisfaction (X3), and Performance (Y). The population and sample in this study include all Non-Civil Servant Nurses at Madani R…
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- 1902124688
Pengaruh Kepemimpinan Dan Pendidikan Pelatihan (Diklat) Terhadap Kinerja Guru…
ABSRTARCT This study aims to analyze the influence of leadership and training (Diklat) on teacher performance at SMAN 1 Bangkinang Kota, both partially and simultaneously. The research method used is quantitative with a multiple linear regression approach. The sample in this study consists of teachers from SMAN 1 Bangkinang Kota, selected through a specific sampling technique. Data were collec…
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Pengaruh Motivasi Dan Beban Kerja Terhadap Kepuasan Kerja Karyawan Pada Pt. S…
ABSTRACT This study aims to determine the effect of motivation and workload on employee job satisfaction at PT. Sumber Tirta Anugrah Rezeki Pekanbaru. The background of this research is based on the phenomenon of increasing employee absenteeism and labor turnover rates over the past five years, indicating problems related to motivation and workload that affect job satisfaction. This research u…
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Pengaruh Kompetensi Dan Motivasi Kerja Terhadap Kinerja Guru Sma Negeri 13 Pe…
ABSTRACT This research aims to determine the influence of competence and work motivation, both simultaneously and partially, on teacher performance at SMA Negeri 13 Pekanbaru. The population in this study consists of all teachers at SMA Negeri 13 Pekanbaru, totaling 38 individuals. The sample includes the principal and all teachers at the school. Data collection was conducted through questionn…
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The Influence Of Green Marketing Mix Concept Awareness On Gen Z's Uniqlo Purc…
ABSTRACT This study aims to analyze the influence of green marketing mix concept awareness on Gen Z’s purchasing decisions for Uniqlo products in Pekanbaru. The green marketing mix consists of four dimensions: green product, green price, green place, and green promotion. A quantitative research method was employed with purposive sampling targeting 140 Gen Z respondents who are Uniqlo custome…
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Pengaruh Customer Relationship Marketing Dan Experiential Marketing Berbasis …
ABSTRACK This study aims to determine the effect of Customer Relationship Marketing and Experiential Marketing Based on Marketing 6.0 on Shopee Features on Gen Zillenials Customer Loyalty for Skintific Skincare Products in Pekanbaru City with Customer Satisfaction as a mediating variable. The population studied in this study were Generation Z and Generation Millennials who had used the Shopee …
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Pengaruh Hedonic Shopping Motivation Dan Flash Sale Terhadap Impulsive Buying…
ABSTRACT Indonesian consumer shopping behavior, particularly among millennials, tends to be increasingly impulsive, especially with the ease of transactions through e-commerce platforms such as TikTok Shop. This trend drives marketers to continuously study and develop various strategies. As a segment of society, millennials represent a promising market due to their high level of digital litera…
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Karya Umum 
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah