ABSTRACT This study aims to determine the technology acceptance model (technology acceptance model) on usage behavior smartphone for oil palm farmers in Dayun District, Siak Regency. Respondents are taken by random sampling as many as 60 respondents consisting of 2 villages, namely Sialang Sakti Village and Teluk Merbau Village. The type of data used is quantitative data presented in the form …
The Indonesian Central Bureau of Statistics in 2020 noted that the main export commodity for the processing industry sector in 2020 was palm oil with a value of US$ 18,444 million, an increase of 18.43% compared to 2019. The palm oil industry in Indonesia was built with an approach that prioritizes a balance between social aspects , Sulestyono's economy and environment (2021). This is in l…
ABSTRACT Hydroponics is a cultivation technology that is capable of producing good- quality products. The specialty of hydroponic vegetables has attracted consumers' interest in consuming these products so that demand arises. This research aims to know (1) identify the characteristics of hydroponic vegetable consumers in Pekanbaru City, (2) analyze the factors that influence the demand for hyd…
ABSTRACT Oil palm plantations in Riau Province are profitable for regional and state revenues which are intended for the welfare of the community. On the other hand, oil palm plantations leave agrarian problems, especially the conflict between Senama Grandma Village and PTPN V Sei Kencana over an area of 2,800 hectares. The aims of this research are (1) to identify social movement strategies t…
ABSTRACT The main problem faced by pineapple farmers in Tambang District is the cheap price of pineapples, especially during the main harvest. Pineapple processing into various agro-industrial products is the right solution. The purpose of this study was to determine the product processing and income of the pineapple agro-industry in the Tambang District, namely: pineapple chips, pineapple dod…
ABSTRACT The purpose of this research is to analyze the market structure, conduct and peformance of the market in Tembilahan Hulu District. This research was conducted by survey. Determination of the sample was carried out by purposive sampling with the criteria of having a land area of 1-3 ha with a coconut plant age of 8-10 years, because farmers with an area of 1-3 are classified as large f…
ABSTRACT The increase in oil palm growth is marked by the increasing area of oil palm land and the high production of Crude Palm Oil (CPO). The increase in CPO production is feared to ignore the principles of sustainable agriculture. Indonesian government has committed to developing sustainable agriculture through ISPO (Indonesian Sustainable Palm Oil). Through this research, researchers wish …
ABSTRACT The chili chips business competition in Dumai City had a major impact on the UMKM Hj. Karmi Chili Chips, which experienced a decline in production due to decreased consumer demand. This study aims to analyze consumer assessment of the marketing mix of Hj. Karmi Chilli Chips and its comparison with competitors in Dumai City, determine the level of importance of marketing mix attributes…
ABSTRACT This study aims to determine the acceptance model of smartphone behavior technology for oil palm smallholders in Ukui District, Pelalawan Regency. The study was conducted on smartphone users of oil palm smallholders who participated in the oil palm replanting program with a total sample of 60 respondents. This study used a survey method with descriptive data analysis, with simple rand…
Implementing a regional development strategy based on leading sectors is one of the actions made to improve the local community's economy. By identifying and tracking a region's potential to implement competitive, high-value agriculture operations that will contribute to enhanced regional income. This study's goal was to discover and evaluate the best products and regions in Tanah Datar Reg…
ABSTRACT The agricultural sector is an important sector in improving the national economy. Food crop farming, especially rice, is very vulnerable to climate change. Agricultural insurance is an alternative risk management instrument that is worth considering, but not all farmers are AUTP participants. This study aims to (1) identify rice farmers' perceptions of the Rice Farming Insurance progr…
ABSTRACT The diversity of branded local rice supply in the market will have an impact on competition. One of the ways that Anak Daro rice producers do to face the competition is to improve product quality, which will create an attraction for consumers to make purchasing decisions. It is important to study the effect of price, product quality, and brand image on purchasing decisions as a consid…
Abstract This study aims to determine the marketing channels of auction and conventional rubber, analyze the differences between the auction rubber market and the conventional market, in terms of costs, marketing margins, profits, Farmer Share, marketing efficiency and analyze the factors that influence farmers to choose the auction marketing system and conventional in Pangean District. The sa…
ABSTRACT North Sumatra is one of the rice-producing provinces in Indonesia. The government has determined that among the 14 provinces which are rice production centers, North Sumatra is one of the granary provinces in Indonesia which is expected to increase Indonesia's agricultural production. Although North Sumatra is rice producing center in Indonesia, North Sumatra still continues to import…
ABSTRACT This study aims to determine the technology acceptance model for smartphone usage behavior for oil palm farmers in Kerumutan District, Pelalawan Regency. A total of 60 sample respondents were taken by simple random sampling from 2 villages, namely Beringin Makmur Village and Pematang Tinggi Village. Data collection techniques are carried out by distributing questionnaires or ques…
ABSTRACT This study aims to analyze the financial feasibility and sensitivity to changes in input price increases, output price decreases , and production volume decreases California papaya farming in West Rumbai District, Pekanbaru City. The research method used is survey method. The data used are primary data and secondary data. Data analysis was carried out using the investment criteria app…
Rural-based development is enacted to strengthen the foundation of the country's economy, the government issues a policy regarding the need to establish modern social institutions in the context of implementing development in rural areas with the consideration that modern social institutions created by the government are specifically designed for development activities will provide greater …
ABSTRACT This study aims to analyze the marketing of rubber in Kampar District, Kampar Regency based on marketing channels, marketing margins, farmer's share and marketing efficiency. The result of this research is the rubber marketing channel which consists of three channels with two systems: the Non-KUB marketing system (Joint Business Group) consisting of channel I and channel II, for …
ABSTRACT Study this aim to describe institutional marketing fresh fruit bunches (FFB) and to analyze margin values and efficiency marketing of oil palm plantations with a self-help pattern. Study this done in the village Buluh Rampai Subdistrict Seberida Indragiri Hulu Regency use method survey . Samples of wholesalers and collectors were taken by census method as many as 4 people. The sample …
ABSTRACT This study aims to analyze the attitudes and behavior of consumers in purchasing chili Ika chips in the city of Dumai. This research was conducted in Dumai City. The research method is a survey. The sampling technique was carried out using purposive sampling. The number of samples in this study were 96 samples with the criteria of consumers shopping at least 1x with a sample age of �…