Strategi Pengembangan Industri Rumah Tangga Kue Basah Tradisional Di Kota Pek…

This study aims to determine the internal factors and external factors so that it can be seen the most appropriate development strategy to be applied to the traditional home baking industry in Pekanbaru City. The analytical method used is the SWOT analysis. The results of this study indicate that internal factor analysis has a total score of 3.33 and external factor analysis has a total sco…