Bauran Komunikasi Pemasaran Pt Agung Toyota Pekanbaru Dalam Membentuk Loyalit…

ABSTRACT INTEGRATED MARKETING COMMUNICATION OF PT AGUNG TOYOTA PEKANBARU IN BUILD CUSTOMER LOYALTY By : Pretty Nelvia Hendarini Advisor : Evawani Elysa Lubis, M.Si Agung Toyota Sutomo Pekanbaru Branch is the oldest official Toyota showroom and workshop in Pekanbaru City which has implemented various strategies in forming customer loyalty. Even though the free service has ended, Toyota custo…