Analisis Kesediaan Membayar (Willingness To Pay) Konsumen Terhadap Sayuran Or…

ABSTRACT This study aims to determine consumer characteristics, the value of consumers’ willingness to pay and what factors affect the level of consumer willingness to pay for organic vegetables in Pekanbaru City. The research was conducted at a market or supermarket in Pekanbaru. The sampling technique used is purposive sampling and quota sampling. Respondents in this study are consumer…