Pengaruh Viral Marketing Dan Electronic Word Of Mouth Terhadap Brand Trust Da…

This research is conducted to determine the effect of Viral Marketing and Electronic Word of Mouth on Brand Trust and Purchase Decisions on Scarlett Products in Pekanbaru City. In this study there are four variables, namely Viral Marketing (X1), Electronic Word of Mouth (X2), Brand Trust (Y1) and Purchase Decision (Y2). The population in this study were all users of Scarlett products with a sam…