Analisis Pemetaan Kesukaan Konsumen Pada Produk Bolu Kemojo Di Kalangan Mahas…

The purpose of this research was to determine the position of product and the best kemojo cakes attributes from various kinds of kemojo cakes, such as Kemojo Cik Puan, Kemojo Khadizah, Kemojo Mega Rasa, Kemojo Kembang Sari, Kemojo Insan Sukses, Kemojo Helmi, and Kemojo AL-Mahdi. This research was conducted by mapping methods of internal and external preferences and seven different product types…