Pengaruh Brand Ambassador Dan Korean Wave Terhadap Brand Image Dan Keputusan …

ABSTRACT This study aims to determine the effect of Brand Ambassador and Korean Wave on Brand Image and Purchase Decision of Nature Republic Brand at Pekanbaru city. The study was conducted on Nature Republic consumers who live in the city of Pekanbaru by distributing questionnaires to 112 respondents as samples. The sampling technique used in this study is non-probability sampling. Data analy…