ABSTRACT Snacks, also known as interlude foods or snacks, are highly favored and often consumed by various groups of Indonesian people. Culut cheese is one of the snacks produced by Asri Wishaka MSME in Pekanbaru city. The sales process of Asri Wishaka UMKM culut cheese is still simple, only with a consignment system with several souvenir shops in Pekanbaru city and promoting it with the close…