Integrated Marketing Communication Pt. Pertamina Dalam Membangun Brand Awaren…

Bright gas 5.5 kg is the latest product launched by PT. Pertamina in early February 2017 at SKA Mall Pekanbaru. Bright gas 5.5 kg is a non-subsidized LPG type and has advantages that can distinguish it from previous LPG types. In communicating bright gas product 5,5 kg to Pekanbaru society, PT. Pertamina conducts a series of marketing communications activities by applying the concept of Integra…