Pengaruh Penggunaan Iklan Dan Electronic Word Of Mouth Di Aplikasi Tiktok Mel…

ABSTRACT This study aims to determine the influence of the use of Advertising and Electronic Word of Mouth in Tiktok application through Brand Image on Purchasing Decisions for Scarlett Whitening skincare products in Pekanbaru City. The population in this study are consumers of Scarlett Whitening skincare products in Pekanbaru City who use Tiktok. The sample in this study amounted to 100 samp…