Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Brand I…

ABSTRACT This study aims to determine the effect of social media marketing, electronic word of mouth and brand image as a mediation on interest in buying. The population in this study includes generation Z or teenagers at the age of 11-26 years in Pekanbaru City. The sampling technique used was Non-Probability Sampling, which does not provide the same requirements for each person. The number o…