Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian…

ABSTRACT This study aims to find out 1) the influence of brand image on purchase decisions on consumers, 2) the influence of product quality on purchase decisions on consumers, 3) the influence of price on purchase decisions on consumers 4) the influence of brand image, product quality, and price on consumer purchase decisions. This study is quantitative with multiple linear regression ana…