Pengaruh Service Quality Dan Relationship Marketing Terhadap Loyalitas Nasaba…

This study aims to determine the effect of service quality and relationship marketing on customer loyalty (Case Study PT. Prudential Life Assurance Pekanbaru. Service Quality as a variable (X1) relationship marketing as a variable (X2) and customer loyalty as (Y). The method in this research is descriptive and quantitative using SPSS 20, wherein the samples used are customers of PT. Prudential…