Analisis Persaingan Pada Industri Tenun Songket Di Kota Pekanbaru

This study aims to determine the business competition of songket weaving industry in Pekanbaru City and to find out alternative strategies to increase sales of songket weaving in Pekanbaru City. The method used in this research is a descriptive qualitative and quantitative approach, namely Porter's Five Forces Model analysis and to determine the structure of market competition using HHI and CR4…