CD Skripsi
Pengaruh Orientasi Kewirausahaan Terhadap Keberhasilan Usaha Home Industry Lemang Di Kabupaten Kuantan Singingi
The purpose of this study was to determine how much influence the entrepreneurial orientation has on the success of the lemang home industry business in Kuantan Singingi Regency. The data collected in this study is primary data using a questionnaire or questionnaire. The sample of this research is lemang entrepreneurs in Kuantan Singingi Regency as many as 48 entrepreneurs. The data analysis technique used descriptive analysis and simple linear regression. The results of the study found that entrepreneurial orientation had a positive and significant effect on business success. This means that the higher the entrepreneurial orientation of the lemang home industry players, the higher the success of the business. The value of R square 0.217 shows the contribution of entrepreneurial orientation to business success by 21.7%, while the remaining 78.3% is a contribution from other variables not examined in this study, such as innovation, risk-taking behavior, opportunities and business management.
Keywords: Entrepreneurship Orientation, Business Success
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